Using cartoon mascots in advertising is not a new concept; for more than a hundred years cute, lovable and attractive mascots have endeared themselves to people so effectively, that their respective brands have gone on to become household names. They are without doubt the most versatile and powerful marketing tools ever invented. Just think about it; does Pillsbury come to mind first when you think of bread dough or does that cute little Doughboy instantly pop-up in Technicolor in your head? That is the power of the visual medium and that is exactly why you should include a mascot in your web design.
If brand mascots can differentiate and draw attention to their respective brand, in an incredibly competitive environment, where it’s next to impossible to tell one product or service from a million others, they obviously will work very well in the internet arena that has millions of websites and is growing at an incalculable rate. The World Wide Web is an unforgiving place; you can sink into oblivion in its wilderness. Without the combination of unique service, killer web design and smart web marketing, your site will sink like a pebble into a vast ocean of websites. And there is probably no other better web inspiration to the design of a site than a mascot that can provide it instant recognition.
No matter what your website is all about, there are at least a 100 other websites offering the exact same features and services. A mascot will provide your site the kind of popularity and recall value that no other marketing tool ever can. This naturally leads to the question, what is it about mascots that make them so powerful? That can pretty well be answered with one word - PERSONALITY. Anyone will prefer to conduct business with someone they like; someone they can relate to. In today’s fast paced world, it is impossible to establish a relationship with a visitor to a website especially when there are a thousand others vying for their attention. People are used to being on the move and attention spans are extremely short and getting shorter, but any human being will still be willing to glance at a familiar smiling face that reminds them of something happy, even if it is only for a few seconds. Those few seconds are all that you need to grab their attention towards what’s on your website. Now if that isn’t smart web marketing, what is?
A website’s mascot can provide a surprising human connection by providing one crucial feature - eye contact. It is against human nature to ignore a friendly face that is smiling at them. We just have to take notice, we don’t have a choice. So, when you are hunting around for web inspiration for your site’s web design, make sure you make time to get an excellent mascot made for your site.A great place to go to learn more about website mascots and to even have a creative, striking and completely original mascot created for your site is http://www.sosfactory.net/. They are experts in mascot and logo design and provide plenty of samples on the website to give you a very good idea of what their work is like. If you are all geared up about getting a mascot for your site, this is website you need to go to!
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