I have thrown together this post as a explanation for all of that…white stuff on my online identity website. Before fingers get pointed and people start yelling nothingness and emptiness I thought I would take my time to explain the concept of whitespace.

Perhaps the most fundamental flaw that can be found on literally millions of website on the Net today is too much information.  Yes … the most significant problem associated with a majority of websites up and running on the Net today is that they contain too much copy, too much content.

The most important rule that must be remembered when it comes to the development of website copy and content today is that less is more – and not the other way around.  The best strategy that you can employ to make the best and most appropriate use of website content is the integration of white space onto a web page. 

In this regard, you will want to properly utilize white space on both a macro as well as micro level when it comes to the appropriate and compelling development of web pages on your site.  You will want to consider the use of white space in the proverbial “grand scheme of things” (the macro level).  You will want to make certain that the overall design takes into consideration the generous use of white space.  Moreover, you will want to make certain that white space appropriately is injected into sentences and paragraphs that comprise the actual content maintained on the website pages (the micro level).

Ultimately, the use of white space will render a website far more attractive as well as the copy far more readable and compelling.  In short, you will make your site far more user friendly and extremely more productive when it comes to promoting a product, service or some other significant endeavor.

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